Design Recommendations
- File type: .mp4, .mov, .mpeg, .3gp
- Ratio: 9:16 ratio
- Resolution: 720 X 1280 pixels (recommended)
- Video Length: 5-60 seconds; 9–15 seconds (Recommended)
Tech Recommendations
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Captions:
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Displayed in white with a uniform font that can't be customized.
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Does not support any clickable links, symbols (@), or hashtags.
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Maximum 4 lines can be displayed. When users click on See more, the full text opens up below.
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- File size: The video file must be 500 MB or less.
- Depending on the users' phone model and operating system, longer than 4 lines of text may not show completely on the screen. Instead, the text would be covered by a See more message.
War Room Tip:
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Keep the ad captions within 50 characters for CN/JP/KR or 100 characters in other languages to avoid being covered by See more.
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Use vertical, full-screen video: Always use vertical videos. Horizontal videos are not allowed. Frames and bars can be allowed when they match the brand style with a clear creative concept applied or they are part of Branded Effect design. To deliver an immersive experience, content should take up the full screen.
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Exception: Horizontal movie trailers, which occupy the whole screen and instruct the viewers to rotate their devices in advance, can be allowed if they remain vertical in the first 3 seconds of the video.
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Safe zone specifications
The green indicates the safe zone.
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