---
title: TikTok Video Ad Specs
description: "Captions: Displayed in white with a uniform font that can't be customized. Does not support any clickable links, symbols (@), or hashtags. Maximum 4 lines can be displayed. When users click on See mor"
---

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# TikTok Video Ad Specs

### Design Recommendations

### **![Ad 2 - 1](https://services.warroominc.com/hs-fs/hubfs/Ad%202%20-%201.png?width=270&height=568&name=Ad%202%20-%201.png)**

- **File type:** .mp4, .mov, .mpeg, .3gp 
- **Ratio:** 9:16 ratio
- **Resolution:** 720 X 1280 pixels (recommended)
- **Video Length:** 5-60 seconds; 9–15 seconds (Recommended)

#### **Tech Recommendations**

- **Captions**:
  
    - Displayed in white with a uniform font that can't be customized.
    - Does not support any clickable links, symbols (@), or hashtags.
    - Maximum 4 lines can be displayed. When users click on See more, the full text opens up below.

 

- **File size:** The video file must be 500 MB or less. 
- Depending on the users' phone model and operating system, longer than 4 lines of text may not show completely on the screen. Instead, the text would be covered by a See more message. 

War Room Tip:

- **Keep the ad captions within 50 characters** for CN/JP/KR or 100 characters in other languages to avoid being covered by See more.
- **Use vertical, full-screen video**: Always use vertical videos. Horizontal videos are not allowed. Frames and bars can be allowed when they match the brand style with a clear creative concept applied or they are part of Branded Effect design. To deliver an immersive experience, content should take up the full screen.
  
    - **Exception**: Horizontal movie trailers, which occupy the whole screen and instruct the viewers to rotate their devices in advance, can be allowed if they remain vertical in the first 3 seconds of the video.

### Safe zone specifications

The green indicates the safe zone.

![Topview Open\_Standard](https://services.warroominc.com/hs-fs/hubfs/Topview%20Open_Standard.png?width=375&height=667&name=Topview%20Open_Standard.png)

 

![tik tok feed1](https://services.warroominc.com/hs-fs/hubfs/feed1.png?width=375&height=667&name=feed1.png)

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