Social Display (Carousel Ads)
Design Recommendations
- File Type: JPG or PNG
- Ratio: 1:1 and 16:9
- Resolution:
- 1:1 ratio: 1080 x 1080 pixels
- 16:9 ratio: 1200 x 628 pixels
Please upload the highest-resolution image that meets the ratio requirements. There is no maximum resolution (300 dpi).
- Text Overlays (Text on Image)
Please note that images with text covering more than 20% of the entire asset may experience reduced ad delivery and are not recommended.
Text Recommendations
- Primary Text: 80-125 characters 125 characters
- Headline: 32-45 characters
- Description: 18 characters
- Landing Page URL: Required
Text over the listed recommendations are allowed, but may be truncated during delivery.
Technical Requirements
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: up to 240 minutes, but 15 seconds or less is encouraged.
Instagram Carousel Ad Example

Facebook Carousel Ad Example
