---
title: Snapchat Ad Specs
description: Snapchat’s ad placements offer opportunities for brands to engage users through dynamic content and immersive experiences, designed to drive interaction at every touchpoint of the app.
---

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# Snapchat Ad Specs

## Snapchat’s ad placements offer opportunities for brands to engage users through dynamic content and immersive experiences, designed to drive interaction at every touchpoint of the app.

### Design Recommendations

![](https://services.warroominc.com/hs-fs/hubfs/Ad%201-2-png.png?width=270&height=477&name=Ad%201-2-png.png)

- **File type:** .mp4, .mov, .jpg or png
- **Aspect ratio:** 9:16
- **Resolution:** 1080x1920
- **Video Length:** 3-180 seconds
- **File Size**

- - **Video:** 1 GB or less

- - **Image:** 5 MB or less

War Room Tip:

- We recommend videos between 3-5 seconds. If your video spans less than 3 seconds the video will be looped.

Videos must be 1 GB or less and images must be 5 MB or less.

![](https://services.warroominc.com/hs-fs/hubfs/Screen%20Shot%202023-03-08%20at%209-56-08%20AM-png.png?width=280&height=589&name=Screen%20Shot%202023-03-08%20at%209-56-08%20AM-png.png)

### **Text Recommendations**

- **Brand Name:** Up to 25 characters with spaces
- **Headline:** Up to 34 characters with spaces

War Room Tip:

We recommend ad captions be 50 characters or less to avoid being truncated

- Creatives must be approved for viewing by a 13+ (age) audience
- A maximum of 4 lines can be displayed. If exceeding 4 lines, the text will be truncated by a ‘See More’ message.

 

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