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Pinterest Video Ad Specs

Pinterest ads offer a unique opportunity to share your business story with a creative, inspiration-seeking audience. By crafting visually engaging Pins and organizing them into ad groups aligned with your goals, you can build a loyal following.

Design Recommendations - Standard-width video ads 

  • File type:  .MP4, .MOV or .M4V
  • Encoding: H.264 or H.265
  • File Size: Up to 2GB
  • Video Length:  6 to 15 seconds (recommended)
    • Minimum 4 seconds
    • Maximum 15 minutes
  • Aspect ratio: square (1:1) or vertical (2:3, 4:5, or 9:16) 
  • Board Cover Photo File Ratio: 2:1

Text Recommendations (Character Counts)

  • Title: 40 characters (100 max)
  • Description: 500 characters
  • File Size: Up to 2GB

Note:

  • You can only promote Pins that are already on your boards
  • You should only promote content you own, and you can only promote Pins that link back to a website.
  • f you do not have a board, we can create one for you