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Meta Video Ad Specs

Design Recommendations 

Please upload the highest-resolution image or video that meets the ratio requirements without letter or pillar boxing (including black bars)to the sides of the video frame to match aspect ratios). There is no maximum resolution. 

  • File Type: MP4, MOV or GIF 
  • Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only) 
  • Resolution: At least 1080 x 1080 pixels 
  • Video Captions: Optional, but recommended
  • Video Sound: Optional, but recommended

Videos should not contain edit lists or special boxes in file containers.

Thumbnail 

Thumbnail images should be the same aspect ratio as your video. Thumbnails that consist of more than 20% text may experience reduced delivery. 

Text Recommendations

  • Primary Text: 50-150 characters
  • Headline: 27 characters

Text that exceed the character recommendations above is permitted, but please note that they may be truncated. 

Technical Requirements

  • Video Duration: 1 second to 60 minutes
  • Maximum File Size: 4GB
  • Minimum Width: 500 pixels (1080 pixels recommended) 
  • Minimum Height: 120 pixels (1080 pixels recommended)