Ad Specs for Image Ads
Design Recommendations
- File Type: JPG or PNG
- Ratio: 9:16
- Resolution: At least 1080 x 1080 pixels
Text Recommendations
- Primary Text: 125 characters
- Headline: 40 characters
Technical Requirements
- Maximum File Size: 30MB
- Minimum Width: 500 pixels
Tips
- While image ratios from 1.91 to 9:16 are supported, 9:16 will create the fullscreen visual effect that is generally sought after for this format. Images under the 9:16 ratio will include coloured gradient bars above and below your media, and your primary text will be showcased right under your image.
- Please upload the highest-resolution image that meets the ratio requirements (300 dpi). There is no maximum resolution, so the higher quality, the better!
Buffer Room
Consider leaving roughly 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the image free from text, logos, or other creative elements to avoid visual conflict with app features such as the call-to-action button, profile image, and business name.Texts that are a little over the limit are permitted but may be truncated. Instagram Stories placements will not feature the headline.
Ad Specs for Video Ads
Design Recommendations
- File Type: JPG or PNG
- Ratio: 9:16
- Resolution: At least 1080 x 1080 pixels
Text Recommendations
- Primary Text: 125 characters
- Headline: 40 characters
Technical Requirements
- Video Duration: 1 second to 60 minutes
- Maximum File Size: 4GB
- Minimum Width: 500 pixels
Tips
- While image ratios from 1.91 to 9:16 are supported, 9:16 will create the fullscreen visual effect that is generally sought after for this format. Images under the 9:16 ratio will include coloured gradient bars above and below your media, and your primary text will be showcased right under your image.
- Please upload the highest-resolution image that meets the ratio requirements (300 dpi). There is no maximum resolution, so the higher quality, the better!
Buffer Room
Consider leaving roughly 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the image free from text, logos, or other creative elements to avoid visual conflict with app features such as the call-to-action button, profile image, and business name.
Texts that are a little over the limit are permitted but may be truncated. Instagram Stories placements will not feature the headline.