--- title: Meta Stories Ad Specs description: Stories are fullscreen vertical ads that appear to viewers between organic Facebook and Instagram Stories. This feature usually lives near the top of the screen when you first open the apps. --- [Skip to content](https://services.warroominc.com/en/knowledgebase/meta-stories-ad-specs#main-content) ![WarRoom\_Logo\_Obsidian spaced](https://services.warroominc.com/hs-fs/hubfs/WarRoom_Logo_Obsidian%20spaced.png?width=150&height=57&name=WarRoom_Logo_Obsidian%20spaced.png) - [Our Platform](https://www.warroominc.com/platform/) - [Our Services](https://www.warroominc.com/services/) - [Industries](https://www.warroominc.com/industries/) - [Company](https://www.warroominc.com/company/) Open main navigation Close main navigation - [Our Platform](https://www.warroominc.com/platform/) - [Our Services](https://www.warroominc.com/services/) - [Industries](https://www.warroominc.com/industries/) - [Company](https://www.warroominc.com/company/) War Room Knowledge Base - There are no suggestions because the search field is empty. 1. [War Room Knowledge Base](https://services.warroominc.com/en/knowledgebase?hsLang=en) 2. [Ad Specs](https://services.warroominc.com/en/knowledgebase/ad-specs?hsLang=en) 3. [Meta](https://services.warroominc.com/en/knowledgebase/ad-specs?hsLang=en#meta) # Meta Stories Ad Specs ## Stories are fullscreen vertical ads that appear to viewers between organic Facebook and Instagram Stories. This feature usually lives near the top of the screen when you first open the apps. ### Ad Specs for Image Ads #### ![](https://services.warroominc.com/hs-fs/hubfs/image-png.png?width=1206&height=2367&name=image-png.png) #### Design Recommendations - **File Type:** JPG or PNG - **Ratio:** 9:16 - **Resolution:** At least 1080 x 1080 pixels #### Text Recommendations - **Primary Text:** 125 characters - **Headline:** 40 characters #### Technical Requirements - **Maximum File Size:** 30MB - **Minimum Width:** 500 pixels **Tips** - While image ratios from 1.91 to 9:16 are supported, 9:16 will create the fullscreen visual effect that is generally sought after for this format. Images under the 9:16 ratio will include coloured gradient bars above and below your media, and your primary text will be showcased right under your image. - Please upload the highest-resolution image that meets the ratio requirements (300 dpi). There is no maximum resolution, so the higher quality, the better! **Buffer Room** Consider leaving roughly 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the image free from text, logos, or other creative elements to avoid visual conflict with app features such as the call-to-action button, profile image, and business name. Texts that are a little over the limit are permitted but may be truncated. Instagram Stories placements will not feature the headline. --- ### Ad Specs for Video Ads #### ![8E2B42EC-A491-4D1F-B139-D40E935BC202](https://services.warroominc.com/hs-fs/hubfs/8E2B42EC-A491-4D1F-B139-D40E935BC202.png?width=346&height=752&name=8E2B42EC-A491-4D1F-B139-D40E935BC202.png) #### Design Recommendations - **File Type:** JPG or PNG - **Ratio:** 9:16 - **Resolution:** At least 1080 x 1080 pixels #### Text Recommendations - **Primary Text:** 125 characters - **Headline:** 40 characters #### Technical Requirements - **Video Duration:** 1 second to 60 minutes - **Maximum File Size:** 4GB - **Minimum Width:** 500 pixels   **Tips** - While image ratios from 1.91 to 9:16 are supported, 9:16 will create the fullscreen visual effect that is generally sought after for this format. Images under the 9:16 ratio will include coloured gradient bars above and below your media, and your primary text will be showcased right under your image. - Please upload the highest-resolution image that meets the ratio requirements (300 dpi). There is no maximum resolution, so the higher quality, the better! **Buffer Room** Consider leaving roughly 14% (250 pixels) of the top and 20% (340 pixels) of the bottom of the image free from text, logos, or other creative elements to avoid visual conflict with app features such as the call-to-action button, profile image, and business name. Texts that are a little over the limit are permitted but may be truncated. 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