Video Requirements
- Format: MP4 or MOV
- Ratio: 9:16
- Resolution: 1440 x 2560 pixels (recommended), Minimum 500 x 800 pixels
- Video Captions: Optional but recommended
- Video Sound: Optional, but strongly recommended
Reel ads should not contain the following:
- Reels published before October 15, 2021.
- Licensed music.
- Media that has a face or camera effect.
- Media with a GIF.
- Media with product tags.
- Videos that contain edit lists or special boxes in file containers
War Room Tip:
- We recommend using original audio or royalty-free music
Buffer Room:
- Consider leaving 14% of the top, 13% of the bottom, and 6% on each side of your asset free from text, logos, or other key creative elements to avoid cropping keys or covering elements with the profile icon or CTA.
Instagram Safe Zones:
Text Recommendations
- Primary text: maximum 40 characters (Instagram Reels)
- Primary text: maximum 72 characters (Facebook Reels)
Technical Requirements
- Min Video Duration: 4 seconds
- Max Video Duration: 15 seconds
- Maximum File Size: 4GB
- Minimum Width: 250 pixels
- Choose one of the following call-to-action options:
- Apply Now
- Book Now
- Contact Us
- Download
- Learn More
- Install
- Visit Site
- Shop Now
- Sign Up
- Get Quote
- Subscribe
- See More
Not all calls to action may be available to you, depending on your industry.
Instagram Reel Example
Facebook Reel Example
