---
title: Meta Reels Ad Specs
description: Video Recommendations
---

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# Meta Reels Ad Specs

## Video Recommendations

### Video Requirements

- **Format:** MP4 or MOV
- **Ratio:** 9:16
- **Resolution:** 1440 x 2560 pixels (recommended), Minimum 500 x 800 pixels
- **Video Captions:** Optional but recommended
- **Video Sound:** Optional, but strongly recommended

Reel ads should not contain the following: 

- Reels published before October 15, 2021.
- Licensed music.
- Media that has a face or camera effect.
- Media with a GIF.
- Media with product tags.
- Videos that contain edit lists or special boxes in file containers

War Room Tip:

- We recommend using original audio or royalty-free music

Buffer Room: 

- Consider leaving 14% of the top, 13% of the bottom, and 6% on each side of your asset free from text, logos, or other key creative elements to avoid cropping keys or covering elements with the profile icon or CTA.

#### Instagram Safe Zones:

### ![](https://services.warroominc.com/hs-fs/hubfs/Screenshot%202025-04-03%20at%204-30-17%E2%80%AFPM-png.png?width=244&height=367&name=Screenshot%202025-04-03%20at%204-30-17%E2%80%AFPM-png.png)

### Text Recommendations

- **Primary text:** maximum 40 characters (Instagram Reels)
- **Primary text:** maximum 72 characters (Facebook Reels)

### Technical Requirements

- **Min Video Duration:** 4 seconds
- **Max Video Duration:** 15 seconds
- **Maximum File Size:** 4GB
- **Minimum Width:** 250 pixels

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*Not all calls to action may be available to you, depending on your industry.*

#### Instagram Reel Example

![](https://services.warroominc.com/hs-fs/hubfs/Screenshot%202025-04-03%20at%204-32-07%E2%80%AFPM-png.png?width=215&height=429&name=Screenshot%202025-04-03%20at%204-32-07%E2%80%AFPM-png.png)

#### Facebook Reel Example

![](https://services.warroominc.com/hs-fs/hubfs/Screenshot%202025-04-03%20at%204-33-21%E2%80%AFPM-png.png?width=214&height=427&name=Screenshot%202025-04-03%20at%204-33-21%E2%80%AFPM-png.png)

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