Meta Carousel Ad Specs
Design Recommendations
- File Type: JPG, PNG, or GIF
- Ratio: 1:1 or 4:5
- Resolution:
- 1:1 ratio: 1080 x 1080 pixels
- 4:5 ratio: 1080 x 1350 pixels
War Room Tip:
- Please upload the highest-resolution image that meets the ratio requirements. There is no maximum resolution (300 dpi).
- Images with text covering more than 20% of the entire asset may experience reduced ad delivery and are not recommended.
Text Recommendations
- Primary Text: 80 characters
- Headline: 45 characters
- Description: 18 characters
- Landing Page URL: Required
Text over the listed recommendations are allowed, but may be truncated during delivery.
Technical Requirements
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 2 minutes