---
title: LinkedIn Video Ads
description: Run video ads on the LinkedIn Feed across desktop and mobile
---

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# LinkedIn Video Ads

## Run video ads on the LinkedIn Feed across desktop and mobile

### Design Recommendations

![](https://services.warroominc.com/hs-fs/hubfs/image-png-1.png?width=447&height=278&name=image-png-1.png)

- **Video File Type:** MP4

- **Video Sound Format:** AAC or MPEG4
- **Recommended frame rate:** 30 frames per second
- **Custom Thumbnail:** Optional but recommended
- **Ratios:** 
    - 4:5 (vertical, 0.8)
    - 9:16 (vertical; 0.57)
    - 16:9 (landscape; 1.78)
    - 1:1 (square; 1.0)

### Text Recommendations

- **Ad name (optional):** 255 characters
- **Headline:** 70 characters
- **Introductory text:** 150 characters

### Technical Requirements

- **Video File Size:** 75 KB (min) - 200 MB (max)
- **Video Duration:** 3 seconds - 30 minutes
- **Video Captions (optional):** Video sound file size less than 64 KHz

### Call To Action Options

- Apply
- Download
- View Quote
- Learn More
- Sign Up
- Subscribe
- Register
- Join
- Attend
- Request Demo

 

**Recommended Dimensions**

- **Vertical (4:5):** 
    - Min 360 x 640 pixels
    - Max 2340 x 4320 pixels
- **Vertical (9:16):** 
    - Min 360 x 640 pixels
    - Max 1080 x 1920 pixels
- **Landscape (16:9):** 
    - Min 640 x 360 pixels
    - Max 1920 x 1080 pixels
- **Square (1:1):** 
    - Min 360 x 360 pixels
    - Max 1920 x 1920 pixels
- **Aspect ratio tolerance:** 5%

### Thumbnails

- **Video Thumbnail File Format:** JPG or PNG
- **Video Thumbnail Max File Size:** 2 MB Video
- **Thumbnail Aspect Ratio & Resolution:** Match video

### URL Requirements

- **Landing page URL:** Required
- **URL prefix:** http:// or https://
- **URL characters:** 2000 characters for destination field URL

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