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LinkedIn Video Ads

Run video ads on the LinkedIn Feed across desktop and mobile

Design Recommendations


  • Video File Type: MP4
  • Video Sound Format: AAC or MPEG4
  • Recommended frame rate: 30 frames per second
  • Custom Thumbnail: Optional but recommended
  • Ratios:
    • 4:5 (vertical, 0.8)
    • 9:16 (vertical; 0.57)
    • 16:9 (landscape; 1.78)
    • 1:1 (square; 1.0)

Text Recommendations

  • Ad name (optional): 255 characters
  • Headline: 70 characters
  • Introductory text: 150 characters

Technical Requirements

  • Video File Size: 75 KB (min) - 200 MB (max)
  • Video Duration: 3 seconds - 30 minutes
  • Video Captions (optional): Video sound file size less than 64 KHz

Call To Action Options

  • Apply
  • Download
  • View Quote
  • Learn More
  • Sign Up
  • Subscribe
  • Register
  • Join
  • Attend
  • Request Demo

 

Recommended Dimensions

  • Vertical (4:5):
    • Min 360 x 640 pixels
    • Max 2340 x 4320 pixels
  • Vertical (9:16):
    • Min 360 x 640 pixels
    • Max 1080 x 1920 pixels
  • Landscape (16:9):
    • Min 640 x 360 pixels
    • Max 1920 x 1080 pixels
  • Square (1:1):
    • Min 360 x 360 pixels
    • Max 1920 x 1920 pixels
  • Aspect ratio tolerance: 5%

Thumbnails

  • Video Thumbnail File Format: JPG or PNG
  • Video Thumbnail Max File Size: 2 MB Video
  • Thumbnail Aspect Ratio & Resolution: Match video

URL Requirements

  • Landing page URL: Required
  • URL prefix: http:// or https://
  • URL characters: 2000 characters for destination field URL