LinkedIn Video Ads
Run video ads on the LinkedIn Feed across desktop and mobile
Design Recommendations

- Video File Type: MP4
- Video Sound Format: AAC or MPEG4
- Recommended frame rate: 30 frames per second
- Custom Thumbnail: Optional but recommended
- Ratios:
- 4:5 (vertical, 0.8)
- 9:16 (vertical; 0.57)
- 16:9 (landscape; 1.78)
- 1:1 (square; 1.0)
Text Recommendations
- Ad name (optional): 255 characters
- Headline: 70 characters
- Introductory text: 150 characters
Technical Requirements
- Video File Size: 75 KB (min) - 200 MB (max)
- Video Duration: 3 seconds - 30 minutes
- Video Captions (optional): Video sound file size less than 64 KHz
Call To Action Options
- Apply
- Download
- View Quote
- Learn More
- Sign Up
- Subscribe
- Register
- Join
- Attend
- Request Demo
Recommended Dimensions
- Vertical (4:5):
- Min 360 x 640 pixels
- Max 2340 x 4320 pixels
- Vertical (9:16):
- Min 360 x 640 pixels
- Max 1080 x 1920 pixels
- Landscape (16:9):
- Min 640 x 360 pixels
- Max 1920 x 1080 pixels
- Square (1:1):
- Min 360 x 360 pixels
- Max 1920 x 1920 pixels
- Aspect ratio tolerance: 5%
Thumbnails
- Video Thumbnail File Format: JPG or PNG
- Video Thumbnail Max File Size: 2 MB Video
- Thumbnail Aspect Ratio & Resolution: Match video
URL Requirements
- Landing page URL: Required
- URL prefix: http:// or https://
- URL characters: 2000 characters for destination field URL