Design Recommendations
- File Type: jpg, png, or gif
- File Size: 5 MB
- Image Ratio:
- 1.91:1 (horizontal, desktop & mobile)
- 1:1 (square, desktop & mobile)
- 1:1.91 (vertical, mobile only)
Text Recommendations (Character Counts)
- Ad name (optional): 255 characters
- Headline: 70 characters
- Introductory text: 150 characters
- Description (LAN only): 70 characters. Only required if using LinkedIn Audience Network (LAN).
Technical Requirements
Horizontal / Landscape
- Minimum: 640 x 360 pixels
- Maximum: 7680 x 4320 pixels
- Recommended: 1.91:1 - 1200 x 628 pixels
Square
War Room Tip:
- We recommend this aspect ratio for best performance - CTR across both desktop and mobile.
- Minimum: 360 x 360 pixels
- Maximum: 4320 x 4320 pixels
- Recommended: 1:1 - 1200 x 1200 pixels
Vertical
War Room Tip:
- We recommend this aspect ratio for best performance - CTR on mobile
- Minimum: 360 x 640 pixels
- Maximum: 1254 x 2400 pixels
- Recommended:
- 1:1.91 - 628 x 1200 pixels
- 2:3 - 600 x 900 pixels
- 4:5 - 720 x 900 pixels
- Call To Action Options
- Apply
- Download
- View Quote
- Learn More
- Sign Up
- Subscribe
- Register
- Join
- Attend
- Request Demo
URL Requirements
- Landing page URL: Required
- URL prefix: http:// or https://
- URL characters: 2000 characters for destination field URL