---
title: LinkedIn Single Image Ad Specs
description: Run Single Image Ads ads on the LinkedIn Feed across desktop and mobile
---

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# LinkedIn Single Image Ad Specs

## Run Single Image Ads ads on the LinkedIn Feed across desktop and mobile

### Design Recommendations

![](https://services.warroominc.com/hs-fs/hubfs/Ad%201%20-%201-png.png?width=569&height=572&name=Ad%201%20-%201-png.png)

- **File Type:**  jpg, png, or gif
- **File Size:** 5 MB
- **Image Ratio:** 
    - 1.91:1 (horizontal, desktop & mobile)
    - 1:1 (square, desktop & mobile)
    - 1:1.91 (vertical, mobile only)

 

#### Text Recommendations (Character Counts)

- **Ad name (optional):** 255 characters
- **Headline:** 70 characters
- **Introductory text:**  150 characters
- **Description (LAN only):** 70 characters. Only required if using LinkedIn Audience Network (LAN).

### Technical Requirements

#### **Horizontal / Landscape**

- **Minimum:** 640 x 360 pixels
- **Maximum:** 7680 x 4320 pixels
- **Recommended:** 1.91:1 - 1200 x 628 pixels

#### **Square**

War Room Tip:

- We recommend this aspect ratio for best performance - CTR across both desktop and mobile.

### ![](https://services.warroominc.com/hs-fs/hubfs/Ad%201%20-%201-png-2.png?width=378&height=457&name=Ad%201%20-%201-png-2.png)

 

- **Minimum:** 360 x 360 pixels
- **Maximum:** 4320 x 4320 pixels
- **Recommended:** 1:1 - 1200 x 1200 pixels

#### **Vertical**

War Room Tip:

- We recommend this aspect ratio for best performance - CTR on mobile

- **Minimum:** 360 x 640 pixels
- **Maximum:** 1254 x 2400 pixels

- **Recommended:**  
    - 1:1.91 - 628 x 1200 pixels
    - 2:3 - 600 x 900 pixels
    - 4:5 - 720 x 900 pixels

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