Asset Requirements
- YouTube Links: Public Uploaded Videos (recommended)
- Channel name: Please provide the business name of your channel.
Asset Text
- Headlines: 100 characters max (text longer than 25 characters may be shortened on some devices)
- Please use a concise headline that communicates key information, accurately reflects the content in the video, and entices viewers with a clear call to action (for example, "Watch now")
- Descriptions: Up to 2 lines. 35 characters max for each line.
- This description doesn’t appear when the ad runs on the YouTube watch page (desktop) and on TV.
- The TV and desktop layouts differ from the other in-stream skippable Description:
War Room Tip:
- We recommend 4 thumbnails Please provide a small preview of your video that will give your audience an idea of the video content
Thumbnail Specs
- Resolution: 1280 x 720 pixels (recommended), 1280 x 640 pixels
- Aspect ratio: 16:9
- Accepted formats: JPG, GIF, PNG
- Max File Size: 2MB for videos, 10MB for podcasts
Companion Banner
- Dimensions: 300 X 60
- Format: JPEG, GIF, PNG
- File Size: 150KB maximum
Ad Copy Requirements
- Headline: 2 recommended, 25-40 characters (recommended)
- Description: 2 recommended, 35 characters max
Resolution: Please provide videos in the following recommended pixels (px) for HD:
- 1920 x 1080px - 16:9 (horizontal)
- 1080 x 1920px - 9:16 (vertical)
- 1080 x 1080px - 1:1 (square)
Format: .
- MPG (MPEG-2 or MPEG-4) recommended
- WMV, MOV, AVI, FLVm, MPEG-1, MP4, MPEGPS, 3GPP, WebM, DNxHR, ProRes, CineForm, and HEVC (h265)
File Size: 256GB max
Length: Best practice by marketing objective:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
Examples
