Google Ad Specs
Asset Requirements
Image title:

Sitelinks
The following is not allowed:
- Using the same link text for more than one site link
- Sitelink URLs that do not match the domain of the final URL
- Punctuation and symbols in the link text or description that serve no purpose other than to draw attention to the ad
Sitelinks are optional:
- Please provide 2 sitelinks
- link text (max 25 characters)
- please provide 2 lines per site link
Destination URL
- Must not be a redirect
- Must be lowercase
Call Extensions
Call Asset Requirements
Call extensions
- Please include the following
- Country
- Phone number
Callout Asset Requirements
The following is not allowed
- Punctuation and symbols in callout text that serve no purpose other than to draw attention to the ad
- Callout text (max 25 characters)
Structured Snippet Extension
- Choose your header type
- Amenities
- Brands
- Courses
- Degree Programs
- Destinations
- Featured Hotels
- Insurance Coverage
- Models
- Neighborhoods
- Service Catalog
- Shows
- Styles
- Types
Values
- Include at least 4 (max 25 characters)
Price Extension
- Header (max 25 characters)
- Description (max 25 characters)
Please choose one of the following currency options
- CAD
- USD
- EUR
- GBP
- CHF
- AUD
- ZAR
- JPY
Please include the price (required)
Final URL (Required)
- Must be lowercase
- Cannot be a redirect
Please select one of the following language options (required)
- English
- German
- Spanish
- Spanish (Latin American)
- Portuguese (Portugal)
- French
- Italian
- Japanese
- Dutch
- Polish
- Russian
- Swedish
Type
- Brands
- Events
- Locations
- Neighborhoods
- Product categories
- Product tiers
- Service categories
- Service tiers
- Services
Price Qualifier
- No qualifier
- From
- Up to
- Average