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Google Ad Specs

Asset Requirements

Image title: 

Sitelinks 

The following is not allowed: 

  • Using the same link text for more than one site link 
  • Sitelink URLs that do not match the domain of the final URL 
  • Punctuation and symbols in the link text or description that serve  no purpose other than to draw attention to the ad

 

Sitelinks are optional: 

  • Please provide 2 sitelinks 
  • link text (max 25 characters)
  • please provide 2 lines per site link 

Destination URL 

  • Must not be a redirect 
  • Must be lowercase

Call Extensions 

Call Asset Requirements 

Call extensions 

  • Please include the following 
    • Country 
    • Phone number 

Callout Asset Requirements 

The following is not allowed 

  • Punctuation and symbols in callout text that serve no purpose other than to draw attention to the ad
  • Callout text (max 25 characters) 

Structured Snippet Extension 

  • Choose your header type 
    • Amenities 
    • Brands 
    • Courses 
    • Degree Programs 
    • Destinations 
    • Featured Hotels 
    • Insurance Coverage 
    • Models 
    • Neighborhoods
    • Service Catalog 
    • Shows
    • Styles 
    • Types 

Values 

  • Include at least 4 (max  25 characters) 

Price Extension 

  • Header (max 25 characters) 
  • Description (max 25 characters) 

Please choose one of the following currency options 

  • CAD 
  • USD 
  • EUR 
  • GBP 
  • CHF 
  • AUD 
  • ZAR 
  • JPY 

Please include the price (required)

 

Final URL (Required) 

  • Must be lowercase 
  • Cannot be a redirect 

Please select one of the following language options (required) 

  • English 
  • German 
  • Spanish 
  • Spanish (Latin American) 
  • Portuguese (Portugal) 
  • French 
  • Italian 
  • Japanese 
  • Dutch
  • Polish 
  • Russian 
  • Swedish

Type 

  • Brands 
  • Events
  • Locations 
  • Neighborhoods 
  • Product categories 
  • Product tiers 
  • Service categories 
  • Service tiers 
  • Services 

Price Qualifier 

  • No qualifier 
  • From 
  • Up to 
  • Average