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Demand Generation - Video Ad Specs

Recommendations

Video Requirements 

  • Accepted File Format: YouTube Links
  • Maximum File Size: 10GB
  • Resolution (Ratio & minimum dimensions): 
    • Horizontal (16:9) - 1920 X 1080px
      • Length: 5 sec - 3 min
    • Square (1:1) - 1080 X 1080px
      • Length: 5 sec - 3 min
    • (Shorts only) Vertical (9:16) - 1080 X 1920px
      • Length: 10 - 20 sec (max 1 min) 

War Room Tip: 

  • We recommend 15 seconds as the total length for videos

Video Ad Safe Zones: 

Logos 

  • File type: JPG or PNG

  • Maximum File Size: 5120KB 

  • Resolution (Ratio): 
    • Square (1:1) - 144 X 144px minimum 

War Room Tip: 

  • We recommend 1 square logo sized at 1200 X 1200

21.46% of the logo gets cropped roughly 5.36% on each corner

Logo Example

Companion Banner

  • Provide a 300 X 60px banner for YouTube on Desktop 

Text Recommendations 

  • Business Name: maximum 25 characters (In certain layouts it may appear in the text of your ad) 
  • Short Headline: maximum 40 characters (total of 5)
  • Long Headline: maximum 90 characters 
  • Descriptions: Total of 5 with maximum 90 characters 

Sitelinks (optional): Only available on mobile, used in the skippable in-stream ad format

War Room Tip: 

  • Provide 5 site links with maximum 15 characters
 

You can't upload an offline video. Search for a video that you've uploaded on YouTube, or enter the video URL from YouTube. (maximum 4) 

 
  • Choose one of the following call-to-action options: 

      • Apply Now 
      • Book Now 
      • Contact Us 
      • Download 
      • Learn More
      • Install 
      • Visit Site 
      • Shop Now
      • Sign Up
      • Get Quote 
      • Subscribe 
      • See More 

Mobile Video Ad Example 

Desktop Video Ad Example