Demand Generation - Video Ad Specs
Recommendations
Video Requirements
- Accepted File Format: YouTube Links
- Maximum File Size: 10GB
- Resolution (Ratio & minimum dimensions):
- Horizontal (
16:9) - 1920 X 1080px
- Length: 5 sec - 3 min
- Horizontal (
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- Square (1:1) - 1080 X 1080px
- Length: 5 sec - 3 min
- Square (1:1) - 1080 X 1080px
-
- (Shorts only) Vertical (9:16) - 1080 X 1920px
- Length: 10 - 20 sec (max 1 min)
- (Shorts only) Vertical (9:16) - 1080 X 1920px
War Room Tip:
- We recommend 15 seconds as the total length for videos
Video Ad Safe Zones:


Logos
-
File type: JPG or PNG
-
Maximum File Size: 5120KB
- Resolution (Ratio):
- Square (1:1) - 144 X 144px minimum
War Room Tip:
- We recommend 1 square logo sized at 1200 X 1200
21.46% of the logo gets cropped roughly 5.36% on each corner
Logo Example

Companion Banner
- Provide a 300 X 60px banner for YouTube on Desktop
Text Recommendations
- Business Name: maximum 25 characters (In certain layouts it may appear in the text of your ad)
- Short Headline: maximum 40 characters (total of 5)
- Long Headline: maximum 90 characters
- Descriptions: Total of 5 with maximum 90 characters
Sitelinks (optional): Only available on mobile, used in the skippable in-stream ad format
War Room Tip:
- Provide 5 site links with maximum 15 characters
You can't upload an offline video. Search for a video that you've uploaded on YouTube, or enter the video URL from YouTube. (maximum 4)
- Choose one of the following call-to-action options:
-
- Apply Now
- Book Now
- Contact Us
- Download
- Learn More
- Install
- Visit Site
- Shop Now
- Sign Up
- Get Quote
- Subscribe
- See More
-
Mobile Video Ad Example

Desktop Video Ad Example
