---
title: Demand Generation - Dynamic Image Ad Specs
description: Design Recommendations
---

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# Demand Generation - Dynamic Image Ad Specs

## Design Recommendations

### Image Requirements

- **File type:** JPG or PNG
- **Maximum File Size:** 5MB
- **Resolution (Ratio & minimum dimensions):**  
    - Horizontal (![](https://services.warroominc.com/hs-fs/hubfs/undefined.gif?width=1&height=1&name=undefined.gif)1.91∶1) - 600 X 314px
    - Square (1:1) - 300 X 300px
    - Vertical (4:5) - 480 X 600px

War Room Tip:

- Our recommendation is to submit 9 images in total  
    - 3 horizontal - 1200 X 628px
    - 3 Square - 1200 X 1200px
    - 3 Vertical - 960 X 1200px

#### Single-image ads Example

Mobile

![](https://services.warroominc.com/hs-fs/hubfs/Screenshot%202025-03-28%20at%201-49-18%E2%80%AFPM-png.png?width=400&height=444&name=Screenshot%202025-03-28%20at%201-49-18%E2%80%AFPM-png.png)

#### Desktop ads Example

![](https://services.warroominc.com/hs-fs/hubfs/Screenshot%202025-03-28%20at%201-51-31%E2%80%AFPM-png.png?width=544&height=457&name=Screenshot%202025-03-28%20at%201-51-31%E2%80%AFPM-png.png)

### Logos

- **File type:** JPG or PNG
- **Maximum File Size:** 5120KB
- **Resolution (Ratio):** 
    - Square (1:1) - 144 X 144px minimum

War Room Tip:

- We recommend 1 square logo sized at 1200 X 1200 (maximum 5 images)

 21.46% of the logo gets cropped roughly 5.36% on each corner

#### Logo Example

![](https://services.warroominc.com/hs-fs/hubfs/Screenshot%202025-03-28%20at%202-12-36%E2%80%AFPM-png.png?width=133&height=131&name=Screenshot%202025-03-28%20at%202-12-36%E2%80%AFPM-png.png)

### Text Recommendations

- **Business Name:** maximum 25 characters
- **Headline:** maximum 40 characters (3-5 headlines)
- **Descriptions:** Total of 5 (minimum 3) with maximum 90 characters

**Final URL:** Provide a URL of a maximum of 2048 characters 

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