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Audio Ad Specs

Audio Recommendations

Audio File Requirements 

  • Accepted File Type: WAV, MP3, OGG (required for programmatic ads) 
  • Maximum File Size: 50MB for Ads Manager, Direct IO, programmatic, and private marketplace 
  • Length: 15 or 30 seconds only 
  • Additional Requirements
    • WAV – 16-bit 44.1 kHz
    • MP3 – Minimum 192 kbps
    • RMS – Normalized to -14 dBFS Peak Normalized to -0.2 dBFS
    • No auto-play external links 
    • Ad headline (maximum 100 characters) 

Logos 

  • File type: JPEG or PNG

  • Resolution (Ratio): 
    • (1:1) - 640 X 640 
      • For Ads Manager and direct IO only

Image Requirements

Companion Banner

  • Direct IO: 640 X 640 (1:1) or 300 X 250 
    • 301 X 301 - DV360 only (programmatic ads) 
  • PMP: 301 X 301 and 300 X 250 
  • File type: JPEG or PNG 
  • Max file size: 200KB 

Text Recommendations

Final URL:  Please provide one URL that directs to HTTPS destinations only

  • Example: https://example.com

Tagline: For ads manager and direct IO only 

  • Please provide a tagline that enforces the message of your audio ad (maximum 40 characters) 

  • Business Name: maximum 25 characters (In certain layouts it may appear in the text of your ad)  
  • Choose one of the following call-to-action options: 

      • Apply Now 
      • Book Now 
      • Contact Us 
      • Download 
      • Learn More
      • Install 
      • Visit Site 
      • Shop Now
      • Sign Up
      • Get Quote 
      • Subscribe 
      • See More