Proprietary paid media benchmarks and insights for travel brands planning 2025-2026.
Travel demand is surging, but paid media is getting more competitive and more seasonal. This report breaks down what’s actually driving performance across channels, creative, and audiences - based on real campaign data from travel and tourism advertisers.
This report is grounded in War Room’s proprietary campaign data from active travel and tourism clients, supplemented with industry research and Google Search Trends analysis.
Travel and tourism is projected to contribute $11.7 trillion to the global economy in 2025. As competition increases and traveler behavior shifts, brands that rely on guesswork will fall behind. 
About
War Room
War Room helps growth-focused brands maximize ROAS through expert media strategy supported by Kedet, our proprietary AI-powered platform that identifies inefficiencies and reallocates spend before budgets are wasted.
